New Peugeot PH dealerships now wear new global design
Peugeot Philippines, under the distributorship of Astara Philippines, continues to makes its presence in the country felt with the unveiling of three newly redesigned dealership facilities.
The new dealerships: located in Bulacan, Manila Bay, and Pasig, reflect the French automaker’s new global design for showroom facilities. The new look is centered on the redesigned Peugeot logo, a new coat of arms that incorporates the lion’s head, rather than a full body like the outgoing design. The new and updated lion logo introduces a new visual identity for Peugeot, with a focus on minimalism and more elegance, which supports the brand’s shift upmarket.
The new visual identity is reflected through the updated design of Peugeot showrooms, starting with a modern and inviting facade, which prominently displays the new Peugeot logo, the brand name in a new font, and the dealership locator against a wall of vibrant blue. Inside, the showroom is minimalist in design, with a comfortable central space that allows the cars on display to be the main attraction on the floor. Walls are predominantly in white, which help to achieve a cleaner and aesthetic feel to the space.
“As we expand our network across the country, it is vital that our customers see how each dealership reflects our new brand identity, which links our strong heritage and our vision for the future. We want our brand promise of allure to resonate strongly with our customers, from the moment they walk into our showrooms, to their purchase of a new Peugeot and when they come back for service,” said Maricar Parco, brand head of Peugeot Philippines.
Peugeot Philippines is on track with its plan of opening more showrooms and service centers across the country. New facilities are due to open in Bonifacio Global City, Iloilo and Cagayan de Oro, bringing their total to 14 locations this year.
