The Toyota Automobile Museum celebrates 70 years of the Crown with a special exhibit

Fun fact: what is the longest-running and most iconic Toyota nameplate? It’s not the Corolla, but rather, the Crown.

The name originated from a project started by founder Kiichiro Toyoda, where the company wanted to create a car for the masses at the time. Thus, the Toyopet Crown was born, and it was the very first car that Toyota had designed and built from the ground up as vehicles like the Toyota AA had outsourced designs and construction.

Sixteen generations later, the Crown nameplate spans a lot of form factors and price points, showing just how much it has grown in the last seven decades.

If you find yourself in the Aichi Prefecture in Nagoya any time from March 1 to August 3, the Toyota Automobile Museum is holding a special exhibition for the model, showcasing all sixteen generations in three different zones.

These three zones are divided into different periods of the Crown’s growth into what it is today: the Foundation zone shows the first-generation to the fourth-generation cars (1958 to 1972), then the Maturity zone holds the fifth to eighth-generation cars (1975 to 1988), followed by the Transformation zone that has the ninth to 16th-generation cars.

The Toyota Automobile Musem is located at 41-100 Yokomichi, Nagakute, Aichi 480-1118, and is open from 9:30 am to 5:00 pm from Tuesdays to Sundays. Tickets cost 1,200 yen (Php 453~) for adults, 700 yen (Php 264~) for senior citizens, 600 yen (Php 226~) for high school students, and 400 yen (Php 150~) for elementary school students.

Photos from Sam Surla, Toyota, and Toyota Automobile Museum