BYD Cars PH’s Cancer Care Hope Fund campaign exceeds its goal

Remember the limited-edition BYD Seagull finished in Seashell Pink? This limited edition color run for the vehicle was part of ACMobility’s campaign, in partnership with AC Health, for the Healthway Foundation’s Cancer Care Hope Fund. This fund supports Filipino cancer patients and their families, with each sale making a small donation to the Healthway Cancer Care Hospital.

However, it seems that this campaign was more successful than expected, as the automaker has turned over Php 770,000 worth of donations to the Healthway Foundation Cancer Care Hope Fund last April 14.

The limited-edition BYD Seagull in the Seashell Pink finish was supposed to have a target of only 70 units, with a Php 10,000 donation per car sold. The noble cause and limited edition color proved to be more popular with the public. In the end, ACMobility ended up selling 77 units.

“For us at BYD Cars Philippines, this effort embodies the community support that ACMobility stands for— malasakit. It is about going beyond what is expected and finding ways to create a positive impact in the communities we serve,” said Managing Director of BYD Cars Philippines, Bob Palanca. 

“We are deeply grateful to BYD Cars Philippines and ACMobility for their meaningful support. At Healthway, we believe that cancer care goes beyond treatment—it is about caring for the whole patient, including the emotional, financial, and social challenges that come with the journey,” said the President & CEO of Healthway Medical Network, Jef Peeters.

Tie-ups and collaborations like these are especially noble and heart-warming, especially when the proceeds are used for good causes like this.

Photos from BYD Cars Philippines