Astara takes over GAC Motor distributorship in PH
Astara, one of the largest automotive distribution companies in the world is expanding its automotive distribution portfolio in the Philippines with the addition of another brand. The company is taking over the distributorship of GAC Motor in the country.
GAC Motor will be the second brand in the country to be distributed by Astara. This comes almost a year after the company relaunched Peugeot brand in January this year. The partnership with GAC Motor positions Astara Philippines as a key player in the local automotive sector.
To mark the occasion, Astara Philippines Managing Director Raoul Picello and Chief Financial Officer Adolfo Careaga joined today GAC Motor’s seven dealer partners in a contract signing ceremony, re-affirming the commitment of both Astara Philippines and GAC Motor dealers to provide top-notch vehicles and services to all its customers.
“We are truly honored to continue GAC Motor’s journey as their new partner in the Philippines. With Astara’s global strength and track record in car distribution and mobility services, we are confident that we can take GAC Motor to greater heights as we have done in Latin America,” said Picello.
“The Philippine market is an important one with great potential. At present, a lot of Chinese brands have achieved annual sales of more than 10,000 vehicles. It is believed that with the full cooperation of GAC and Astara, GAC Motor’s market share in the Philippines will increase rapidly, becoming the travel choice of more and more Filipino consumers and bringing the high-quality and high-tech driving experience to more Filipino families,” shared Zeng Hebin, General Manager of GAC Motor.
Of course, with the relaunching of the GAC Motor brand comes new models as well and to mark that, Astara Philippines will be introducing the GAC Empow compact sedan and next generation GAC GS8 midsize SUV. Both were previewed by the brand’s previous distributor at the 2022 Manila International Auto Show (MIAS) back in April.
GAC Motor under Astara will also be opening new showrooms and service facilities. “Soon, we will announce six new dealer locations opening in key cities as part of our plan to grow the dealer network and reach more customers. Expanding our dealer footprint is a key element to making GAC Motor a top contender amongst mainstream auto brands,” added Picello.
GAC Motor was first introduced in the market in November 2018. The brand is one of the top five largest automobile manufacturers in China and is also known for its joint ventures with various brands such as Fiat, Jeep, Honda, Mitsubishi, and Toyota.
