BIMS 2025 | The Lexus LBX’s Bespoke Build Service is shown off in Bangkok

The Lexus LBX is the luxury marque’s smallest electrified crossover that caters to the younger generation, as it is positioned as a fun-to-drive and youthful entry in the Lexus lineup.
This extends to how buyers can configure it, as other countries such as Japan have the available Lexus Bespoke Build service, which allows customers to personalize further their LBX rather than just picking an exterior color.

This is what Lexus Thailand has shown off at its booth at the 46th Bangkok International Motor Show with the Lexus LBX Bespoke.
The LBX Bespoke allows customers to choose from seventeen different exterior colors; four different 18-inch alloy wheel designs; the option to have silver accents on the bumpers, and a pattern on the C-pillar garnish.


There are fourteen different interior upholstery colors, with available materials being Ultrasuede, semi-aniline, or L-aniline leather; four different seatbelt colors, different seat stitching patterns in many different colors, whether you want to have the door trim with matching stitching, and the steering wheel and shifter in white, black, or brown leather.


As this is a top-grade variant, it comes with additional features like Mark Levinson audio, a 360-degree camera, and Lexus Safety System+ 3.0 with the Lexus Teammate Advanced Parking system, which is a form of semi-autonomous parking assistance.


In countries like ours, the LBX is currently offered in only one variant (Cool). Something like this would make sense for Lexus Philippines to bring in to further differentiate the LBX from the other luxury crossovers.
Photos by Sam Surla