Ford PH Continues To Lead In 4×4 Pick-Up and Small SUV Segments
Despite the continued challenges caused by the COVID-19 Pandemic in the country, Ford Philippines has continued to lead in the 4×4 pickup and small SUV segments in the Philippines as of the first quarter of this year.
In total, Ford sold 1,273 units of 4×4 Rangers in the first three months of the year led by the Ranger Raptor. This gives the brand a large market share of 40 percent in the 4×4 pickup segment.
Further boosting its position in the 4×4 pickup scene, Ford Philippines launched the Ranger FX4 MAX last month, offering greater off-road driving capability with its FOX shocks, off-road suspension and 17-inch alloy wheels with BFGoodrich all-terrain tires. A couple of weeks before that, Ford Philippines also launched the refreshed Ranger lineup, boasting new design and exterior enhancements across its Ranger XLS, XLT, and Wildtrak variants, giving the Ford Ranger a stronger presence and tougher stance on the road.
It’s not all about 4×4 pick-ups though as the Ford Territory also continued its leadership in the small SUV segment, capturing a market share of 54 percent with 1,715 vehicles sold in the first quarter. The Ford-engineered and designed SUV has steadily attracted young professionals and small families who are looking for a feature-packed SUV at a lower price point.
“We are off to a strong start this year and we thank our dealers for their partnership and our customers for their trust and support. The Ford Ranger remains as one of the popular pickups in the market today and we take pride in having the widest lineup of trucks to complement today’s needs and lifestyles. The Territory continues to resonate with more Filipino customers who look for a stylish, smart, and safe SUV,” shares Ryan Lorenzo, marketing and field sales operations director, Ford Philippines.
Ford Philippines also delivered strong overall first quarter retail performance. Sales grew 33 percent year-over-year to 5,194 vehicles, with March sales posting an increase of 154 percent from last year to 1,705 vehicles. Ranger led the March retail performance with 760 vehicles sold, followed by the Territory with 599 vehicles sold.
