Ford PH inaugurates its 50th dealership in the country, Ford Talisay in Cebu
Ford Philippines is now 50 dealerships strong with the opening of Ford Talisay, operated by Fairlane Automotive Ventures, Inc. (FAVI) and is expected to expand the Ford brand further in the Queen City of the South.
The new dealership allows the blue oval brand to reach more customers in Cebu province and gives them access to the Ford ownership experience.
Ford Talisay has a total floor area of 1,397 square meters that can accommodate a 7-car showroom display and 11 service bays with provision for future expansion. The showroom brings to life the dealership branding guidelines of Ford, showcasing a more globally-aligned exterior and interior look and feel called Ford Signature to offer customers a better dealership environment and experience.
“Opening our 50th dealership facility in the country is a special milestone for Ford Philippines and for our growing customer base in Cebu,” shared Michael Breen, managing director, Ford Philippines. “This is a testament to the growing preference towards the Ford brand and our growing vehicle portfolio and after-sales offerings. We are grateful to the partnership we have with FAVI and look forward to serving the automotive needs of more Cebuanos with our Ford Talisay dealership.”
“We thank our partners from Ford Philippines for their support and collaboration in seeing the construction of Ford Talisay into fruition so that we can serve our customers from Talisay City to Southern town of Cebu,” said Andre Borromeo, General Manager, FAVI.
To celebrate its opening, Ford Talisay is giving away special Ford merchandise to the first 50 customers. Customers purchasing a Ford Territory, Ranger, or Everest within the month of June will also receive a free scheduled service plan (SSP) package. Special offers are also up for grabs for select Ford vehicles on top of existing promos and deals.