Ford PH posts double digit growth in retail performance
Ford Philippines is definitely having a good year as they continue to sustain strong performance, well reflected by their current sales numbers and continuous growth, posting double-digit growth in its year-to-date and quarterly retail performance.
Leading the blue oval brand’s growth are the Ford Ranger and Everest pickup truck and SUV siblings which was launched earlier this year, as well as the Ford Territory compact SUV which has remained popular in the market ever since it was introduced in 2020.
As for the exact figures, year-to-date sales for the brand grew by 10 percent to 16,244 vehicles compared to a year ago with the Ford Ranger and Ford Territory leading the sales for the first nine months. Sales for the Ford Ranger increased by 12 percent to 7,484 units, while the Ford Territory continued its retail momentum with sales growing by 29 percent to 6,430 units. The Ford Territory retained its leadership in the small SUV segment with 52 percent market share.
On a quarterly performance, total vehicle sales rose by 50 percent in the third quarter of the year compared to a year ago to 7,288 vehicles. Comparing it with the previous quarter this year, vehicle sales also posted a growth of 69 percent. Ford Philippines also posted its highest monthly retail performance for the year in September, with sales rising by 62 percent to 2,896 units sold, driven by strong sales for the new generation Ford Ranger at 1,311 units, Ford Territory at 812 units, and next-generation Ford Everest at 723 units.
“We thank our customers for their continued patronage of the Ford brand, as well as our dealers for their solid partnership in bringing our vehicles closer to more customers nationwide,” shares Mike Breen, Managing Director of Ford Philippines. “Launching our next-gen vehicles in the last quarter definitely gave our retail performance a big boost, and we are definitely encouraged to sustain the momentum as we near the end of the year with more exciting offers and services for our customers.”
