Geely PH further teases upcoming Emgrand sedan launch
Geely Philippines, under the distributorship of Sojitz G Auto Philippines (SGAP), continues to tease its upcoming new model, the first non-crossover to join its lineup.
The company is entering the largest vehicle segment in the country. Soon, SGAP is bringing in a new challenger in the highly competitive sedan market.
“Our confidence in the decision to finally enter the challenging sedan market comes from the overwhelming support and trust we have been getting from the people for the past two years. Not to mention the growing demand for entry level vehicles that started when the pandemic broke out.” SGAP President & CEO Yosuke Nishi said.
Obviously the Emgrand, which has already been spotted locally, the soon-to-be launched sedan is exclusively built in Geely Auto’s new “5G Connected Factory” which is a tour de force in car manufacturing excellence as it is capable of producing 1 car every 30 minutes. The factory is highly automated with a 100% automated welding line and a presence of Automated Guided Vehicles or AGVs that constantly move around the factory to deliver the specific panels and parts to the different sections of the factory.
The AGVs are managed by the super-fast 5G+ network that allows seamless communication between these robots and cloud services that update live information such as inventory levels, production status and the AGV locations.
The Geely Emgrand shares the same B-segment Modular Architecture (BMA) Platform with the Coolray subcompact crossover, the bestselling model in its segment locally. More information about the Emgrand can be read here.
No launch date has been announced yet as of this writing but given that units have already been spotted, it surely will be very soon. Once launched, the Geely Emgrand should compete with popular choices such as the Toyota Vios, Honda City, Nissan Almera, and MG 5, just to name a few.
