Geely’s new PH management is now officially ready for business

It has been a while since we last heard from Geely in the Philippines. And to kick-off the brand’s year in our market, there’s finally some updates.

Geely Motor Philippines Corporation (GMP), a newly-formed subsidiary of Geely Auto International, is now fully handling all of the brand’s operations in the country, completing its transition from a distributor model to direct operations.

The Geely brand re-entered the Philippine market in 2019 under the distributorship of Sojitz G Auto Philippines Corporation (SGAP). It saw much success rising to become one of the top automotive brands in the country in terms of sales.

GMP says that with the new direct operation model, the brand will be able to align better with the demands and conditions of our market. It will also allow the company to provide a better customer experience.

Among GMP’s plans for our market is the revitalization of its lineup within the first quarter of the year. Before 2024 ended, the company quietly introduced the heavily-updated version of its most-popular Coolray. 

For 2025, planned launches would include EVs, hybrids, and your usual ICE-powered models. Its dealership network would also be expanded to reach more corners of the market. 

Are you excited for Geely’s next revitalization in the Philippine market? We’re surely hoping for the best.