Hyundai Motor PH holds Hyundai Mobility Adventure in Glorietta
Hyundai Motor Philippines Inc. (HMPH) has just concluded its Hyundai Mobility Adventure (HMA) at the Glorietta Activity Center, in partnership with Roblox.
Earlier in the month, three (3) dedicated virtual zones namely the Global Driving Center, Philippine Driving Studio, and Philippine Local Culture Zone, were unlocked in HMA. These will be accessible to players until March 1, 2023.
“Hyundai Motor is proud to be the first global automotive company to offer such an innovation. For the brand, there is no limits to mobility which is why it equally devotes time and effort towards linking human beings in the real world with objects and tasks in the digital space or metaverse,” said Mr. Cecil Capacete, HMPH Managing Director.
“At HMPH, we embrace this way of thinking as it reminds and encourages us to live out our local tagline of ‘Innovate Everyday’. Our special feature in HMA helps us not only reassure the local market that Hyundai is and will continuously be a leader in future mobility but also ignite inspiration and aspiration among a younger audience,” he added.
At the Glorietta event, visitors were treated to a display featuring most of the Korean automaker’s lineup. Available for viewing were the Creta and Stargazer, Tucson, Staria, and the Ioniq 5 fully electric vehicle which was also powering the brand’s on-site coffee kiosk.
Other attractions included interactive trivia quizzes, puzzle games and freebies for both adults and children.
