Hyundai Motor Asia Pacific’s new president is Yukontorn Wisadkosin

Hyundai Motor Asia Pacific (HMAP), the branch in charge of managing the Southeast Asian operations (including the Philippines), has now appointed a new ASEAN President in Yukontorn Wisadkosin (Vickie), which was effective last March 2, 2026.

Wisadkosin will be in charge of ASEAN operations across Indonesia, Thailand, the Philippines, Malaysia, and Vietnam, and she will be reporting directly to Don Romano, the also freshly appointed President of Hyundai Motor Asia Pacific.

Wisadkosin has two decades of experience under her belt across automotive and consumer sectors, with her most recent stint being at Ford, where she was the President of ASEAN Markets and Asia Pacific Distributor Markets.

“Vickie’s regional expertise, leadership capability, and deep understanding of ASEAN markets make her exceptionally well-suited to lead Hyundai’s next phase of growth in the region,” said President of Hyundai Motor Asia Pacific Don Romano. “Her appointment also reflects our commitment to strengthening global female leadership within Hyundai.”

“I am honored to join Hyundai Motor Asia Pacific and excited to work with teams across ASEAN,” said Yukontorn Wisadkosin. “Together, we will build stronger regional alignment, accelerate transformation, and deliver long-term value for our customers and partners.”

^{Photo from Hyundai Motor Asia Pacific}