Industry veteran Dax Avenido joins GWM Philippines as new Brand Head and Marketing Director

GWM Philippines, under the distributorship of Luxuriant Automotive Group, Inc. (LAGI) has announced the appointment of Daximilan “Dax” Avenido as its new Brand Head and Marketing Director.

Avenido is a seasoned executive in the Philippine automotive industry with experience worth over two decades, working for companies such as Toyota Motor Philippines, Nissan Philippines, and most recently MG Motor Philippines under SAIC Motor Philippines. 

He will be reporting to Ruben Tan, the Chinese automaker’s President. The company says that Avenido will be steering the company’s marketing efforts toward a more strategic and comprehensive direction which should help the GWM brand become more competitive in the local market.

“We at GWM Philippines believe that there is so much potential to explore in the Philippine market. The brand is growing, and our vehicle lineup is expanding to cater to the everyday needs of our Filipino customers. With Dax in the driver’s seat of our brand and marketing initiatives, I am confident that GWM will be supported by passionate team members with prominent backgrounds and extensive knowledge to help explore this potential and contribute to the successful performance of our company,” said GWM Philippines President Ruben Tan.

The GWM brand entered into the Philippine market in 2023, bringing with it a lineup of pickup trucks, hybrid crossovers under the Haval sub-brand, an EV under the Ora sub-brand, and an off-road ready SUV under the Tank sub-brand. The company is expected to expand its lineup further throughout the year with various models already previewed.

_{Photo from GWM}