Isuzu remains as the number one truck brand in PH for 2024

When someone thinks trucks, one brand always immediately comes to mind—Isuzu. The Japanese truck manufacturer remains as number one in the Philippines for 2024 for the 25th year in a row.

With their lineup of light- to heavy-duty trucks, Isuzu Philippines Corporation (IPC) has sold the most number of such vehicles in the country since 1999.

Last year, IPC was able to sell a total of 4,951 truck units which accounts for a large market share of 41%. Not only that, they were able to capture the top spots in the light-, medium-, and heavy-duty trucks.

In the light-duty truck segment, the N-Series saw 2,812 units sold with a 43% market share.

“The Isuzu N-Series continues to be the top choice for Filipino businesses due to its unmatched combination of durability, fuel efficiency, and adaptability to various business applications,” said IPC President Tetsuya Fujita. “We are proud that our light-duty trucks have remained a staple in the L industry, providing dependable solutions that help l businesses grow and thrive.”

In the medium-duty trucks and bus segment, the F-Series captured 40% of the market with 1,534 units sold. Finally, in the heavy-duty truck segment, IPC was able to sell 245 units for a 33.2% market share.

“We sincerely thank our customers for their continued patronage and trust in the Isuzu brand. Your support has been instrumental in achieving this milestone, and we promise to continue delivering reliable, durable, and innovative transport solutions that drive your businesses forward,” added Fujita.