Kia PH opens new Alabang dealership, first with new identity
Just a little over a week ago, Kia Philippines launched its new brand identity in the country. Among the changes for the brand locally is the adaptation of the new Kia Motors logo and the first dealership to wear it has just been inaugurated.
Serving its customers in the southern part of Metro Manila, Kia Alabang is the first dealership in the country to feature Kia’s new store design as well as the new corporate logo. It was officially inaugurated yesterday, November 15, 2021.
Kia Alabang is operated by Iconic Dealership Inc. (IDI), a multi-brand automotive dealer group and wholly owned subsidiary of AC Motors, the automotive arm of the Ayala Corporation. It is also the 11th car dealership under their management to date.
“Kia Alabang is strategically located in one of the most vibrant convergences of the urban and suburban markets in the Calabarzon socioeconomic region where the rapid pace of progress is tempered with slow, deliberate countryside lifestyle. This is the perfect market landscape to highlight Kia’s focus on customer experience that complements its quality and stylish products,” says Bob Palanca, Chief Operating Officer of IDI.
Customers who will walk inside the Kia Alabang branch will immediately feel Kia’s renewed brand identity through the new spatial design and color scheme. The dedicated customer area emanates warmth and puts customers at ease with its minimalist, wooden interior. Step into the showroom and it’s an entirely different experience. Achromatic colors and metallic surfaces exude a modern and futuristic vibe that shines the spotlight on the Kia models on display.
“Kia Alabang is only the beginning of the brand’s reinvention following the launch of Kia’s new brand purpose. Filipinos can expect more dealerships to adapt to the new store identity in the coming years. In addition, our goal is to constantly provide memorable customer experiences as we create various programs that aim to continuously strengthen the knowledge and skills of all our teams to better serve our valued customers,” explains Manny Aligada, Kia Philippines President.
Kia Alabang is located along Alabang-Zapote Road, corner Acacia Avenue, Madrigal Business Park, Muntinlupa City.
