Kia PH set to relaunch under new brand identity
Kia Philippines is set to relaunch in the country under the Korean brand’s new brand identity. The company has announced that it will be relaunching the brand in the Philippines on November 8, 2021.
Earlier this year, Kia Corporation introduced a new corporate logo and global brand slogan “Movement that inspires”. These declare the auto manufacturer’s daring transformation as well as an all-new product philosophy centered on creating products that encourage consumers to move towards their ambitions.
Kia Philippines said that the relaunch is a local adaptation of the new and bold Kia. The company understands that for Filipinos, the idea of movement towards a goal or purpose should always start from oneself. Therefore, validation of the Filipino culture and identity should be the starting point for the brand so it can resonate with local consumers.
Kia Philippines will officially be relaunched on November 8, 2021. The event will start at 6:30 PM and can be streamed on the official Kia Philippines Facebook page and YouTube channel.
