MG PH experiences 85% surge in sales for 2021, new models soon
MG Philippines, under the distributorship of The Covenant Car Company, Inc. (TCCCI), has ended 2021 on a very high note with all-time high sales, while expecting to introduce new models this year.
Sales of the Sino-British brand surged by 85% last year, compared to the year before, with a total sales of 6,343 units, also the brand’s highest since it was locally reintroduced back in 2019.
Driving sales for MG Philippines are its two best-selling models which are the MG 5 subcompact sedan and the ZS subcompact crossover. From January to December 2021, total sales of the MG 5 were recorded at 2,013 units, while 4,158 units of the ZS were sold over the same period. Compared to their YTD sales figures in 2020, both reflect marked increases at 85% and 117% for the MG 5 and ZS, respectively.
“MG Philippines entered 2021 with optimism and excitement, fueled by the strong reception of the market and the confidence of our dealer network for the MG brand and its model offerings. We approached 2021 confident that MG, with its strong British heritage and superior product portfolio, would resonate with an even wider Filipino audience considering the increasing mobility requirements brought about by the current circumstances,” says Atty. Alberto B. Arcilla, President and CEO of The Covenant Car Company, Inc. (TCCCI).
Atty. Arcilla adds, “MG Philippines’ year-on-year sales performance has significantly grown by 85% from 2020, as TCCCI engaged the market with the modern vehicle designs, advanced features, driver and passenger benefits, and an enjoyable overall ownership experience which is all part of the MG brand promise. Our achievements in 2021 are a testament to the collective efforts of our principals at SMIL, and the invaluable guidance of our Board, executed with determination by the Management Team and the stewards of TCCCI-MG Philippines.”
“TCCCI further acknowledges the support, trust, and commitment of our dealer partners amidst the very challenging market dynamics and the confidence instilled in MG by our esteemed stakeholders—our clients, bank partners, media partners, and the general motoring public, have been invaluable factors for the growth of MG,” says Atty. Arcilla.
MG Philippines also took this opportunity to announce its plans for 2022. The brand is expected to offer more value-added aftersales services, further expand its dealership network in the country, and even introduce two brand-new models.
“This 2022, MG Philippines is excited to share that we will have two dynamic product launches in the first semester of 2022 that will expectedly delight the local motoring public. These all-new models will participate in competitive vehicle segments and are expected to exponentially increase the brand appreciation and sales of MG,” says Atty. Arcilla.