Mitsubishi opens new “MI-Playground” HQ showroom
Mitsubishi Motors has opened its new headquarter showroom, dubbed as “MI-Playground” (pronounced as “My Playground”) near its headquarters in Tamachi, Tokyo, Japan yesterday, September 1.
Working in concert with its global brand message “Drive your Ambition,” Mitsubishi Motors is committed to making vehicles that answer the needs of customers who want to expand their area of experience and take on new challenges. The new headquarter showroom serves as a field of interaction and inspiration that presents the Mitsubishi brand’s identity, culture and technologies.
MI-Playground refers to an idea that everyone can experience and enjoy this platform, where “M” stands for the company, Mitsubishi Motors, and “I” stands for intelligent, inspiration, ingenious and interaction. MI-Playground marks the company’s dedication to continuously enriching customer experience that feels personal, adventurous and progressive.
The facility is set to bring visitors an enjoyable experience to test the latest Mitsubishi models and feel closer to the brand. The overall design honors the brand’s history and presents a clean and modern design with the brand’s corporate colors, white and black, which are used as base colors and accentuated with wood patterns to provide a sense of warmth and familiarity.
The latest Mitsubishi models will be on display at the spacious and clean showroom area on the ground floor where visitors can get hands-on experience with these models. Concept car displays and workshops are planned in the future. The satellite area is on the second floor, containing a lifestyle space. It can be reached by the pedestrian deck which is directly connected with the JR Tamachi Station Shibaura Exit. Visitors can relax and enjoy some refreshments such as organic fruit tea and desserts.
Mitsubishi Motors Corporation is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid electric vehicles. It is also one of the few carmakers that manufacture and assemble brand-new vehicles in the Philippines.
