Astara appoints new brand head for Peugeot and JMC PH
After a few months without someone at the company’s top position locally, Peugeot Philippines, under Astara Philippines, now has a new brand head.
Astara has appointed Arlan Reyes, a seasoned automotive industry executive, as the new brand head for the Peugeot and JMC brands in the Philippines, the latter only recently added to the company’s local portfolio.
Reyes has been in the Philippine automotive industry for more than 25 years. He will now be taking the top spot as the highest executive in the local operations of both brands. For JMC, he will be kickstarting the brand and directing its business operation strategies.
“We are thrilled to welcome Arlan to the Astara family. His rich experience and proven track record in the motoring industry make him the ideal leader for JMC and Peugeot under Astara Philippines. We look forward to achieving new milestones together and further solidifying our position as a key player in the automotive sector,” said Raoul Picello, Managing Director of Astara Philippines.
Prior to his move to Astara, Arlan Reyes held positions in Mitsubishi Motors Philippines Corporation (MMPC), before moving to Dongfeng and Tata Philippines.
“Our new executive leadership team is integral to our enduring strategy designed to strengthen our standing as a prominent player in the local automotive landscape. We’ve achieved remarkable success during our initial two years in the country, and our unwavering passion propels us toward even greater heights in 2023,” Picello added.
