Mitsubishi Motors PH ends FY2023 with record-breaking 81K units sold
Mitsubishi Motors Philippines Corporation (MMPC) is ending the fiscal year of 2023 on a high as they achieved a record-breaking number of vehicles sold.
The Japanese automaker was able to sell a total of 81,473 units from April 2023 to March 2024, allowing it to corner an 18.5% market share. This is also a 34% increase compared to the previous fiscal year where the company sold 60,630 units.
Leading their sales charts are the Mirage with 26,139 units sold, the Xpander with 24,178 units sold—making it the bestselling MPV in the market, and the L300 with 13,101 units sold. Also of note, the Mirage and L300 are both produced locally in MMPC’s Sta. Rosa, Laguna plant.
“We focused on customer-centric approach the past years, aiming to provide wonderful car life experience to Filipinos. We highlighted experience as an important part of customer’s purchasing journey. And we’re very grateful to our valued customers, dealers, suppliers, and business partners for their positive feedback on this approach and for their continued support to the Mitsubishi Motors brand,” said MMPC President & CEO Takeshi Hara.
For FY2024, MMPC is expected to add new products to its lineup, including the Xforce crossover which will be competing in the continuously growing and popular subcompact crossover segment.
