Ford Bronco makes PH debut, priced at Php 4.998M
Back in February, Ford Philippines opened the reservation books for its much-awaited Bronco off-roader SUV. Today, it finally launches alongside the all-new generation of the iconic Mustang muscle car.
READ: All-new Ford Mustang officially launches in PH with Php 3.499M starting price
The Ford Bronco was first released in 1969 and has proven popular in the markets where it is available. The current generation came out in 2021 as an off-roader SUV, competing directly against the Jeep Wrangler and built on a similar platform as the popular Ford Everest midsize SUV, and its even more popular Ranger pickup truck sibling.
PHOTO BY JOEY DERIQUITO.
For the Philippine market, it’s available in one variant only—the Outer Banks equipped with Sasquatch Package, in a five-door bodystyle with a removable hard top and doors.
PHOTO BY JOEY DERIQUITO.
In terms of styling, the Bronco takes on a retro-modern look inspired by the first generation version with its boxy-shaped body and rounded headlights. The same goes on the inside which also gets retro design cues with mostly squared-off and rectangular shapes.
PHOTOS BY JOEY DERIQUITO AND MARTIN WU.
Standard equipment include LED exterior lighting, and black-painted front grille. Having the Sasquatch package, it gets 17-inch Black high gloss painted alloy wheels wrapped in 35-inch Mud Terrain Tires, with Bead Lock capability, Positive-Sensitive Bilstein Shock Absorbers, High Clearance Suspension, and High Clearance Fender Flares.
Exterior color options for the Ford Bronco are Eruption Green, Race Red, Cactus Gray, Oxford White, and Shadow Black. Azure Gray is also available for an additional Php 20,000.
PHOTO BY MARTIN WU.
Inside, you’ll find a 12-inch infotainment screen making use of Ford’s SYNC4 system, paired with a Bang&Olufsen 10-speaker audio system with a subwoofer. Other stuff include a Carbonized Gray Molded-in-Color Hard Top with sound deadening headliner, 10-way power-adjustable driver’s seat, and an 8-way power-adjustable front passenger seat.
PHOTOS BY MARTIN WU.
Powering the Ford Bronco is a 2.7-liter EcoBoost turbocharged V6 engine that produces 335 horsepower and 555 Nm of torque, mated to a 10-speed SelectShift automatic transmission that sends power to all four wheels.
PHOTO BY MARTIN WU.
And being an off-road ready SUV, the Bronco gets a Terrain Management System with G.O.A.T. Modes. Standing for Goes Over Any Type of Terrain, these driving modes are Normal, Eco, Sport, Mud, and Ruts.
In terms of safety, it gets Ford’s Co-Pilot360 Technology, a suite of enhanced driver-assist technologies and safety features that includes stuff like Adaptive Cruise Control, Blind Spot Information System (BLIS) with Cross-Traffic Alert, Lane Keeping System, and Pre-Collision Assist with Automatic Emergency Braking.
Ford Bronco owners can also access various vehicle functions through the FordPass app from the comfort of their smartphones. The app, which is already available on the Ford Ranger and Everest, and Mustang, includes features such as the Intelligent Oil Life Monitor, Vehicle Status, and Vehicle Location.
The 2024 Ford Bronco Outer Banks with Sasquatch Package retails for Php 4,998,000. Deliveries will start in June 2024.
With off-roader SUVs becoming more and more popular over the past few years, Ford Philippines is definitely gonna get a slice of that market. What do you think of the Ford Bronco?
