Isuzu Cebu inaugurates newly renovated dealership

Isuzu Philippines Corporation (IPC) has announced the grand opening of its newly renovated Isuzu Cebu dealership.

Located along A. Soriano Avenue in Cebu City, the refreshed facility is built on a 5,000 sqm property and is under the management of Iconic Dealership, Inc. (IDI), the mobility dealership arm of ACMobility under the Ayala Corporation.

First opened in 2015, it now wears the Isuzu Outlet Standard (IOS) design language with its new black and red facade. The facility also features an eight-car showroom which can also handle heavy-duty truck models on display, 10 vehicle service bays, and two dedicated truck service bays. 

“We are very happy with the latest renovation; it will not only improve the image of Isuzu within Cebu City but, most importantly, elevate the customer service that we provide to our Cebuano customers,” said IPC President Tetsuya Fujita.

Isuzu Cebu is one of three dealerships from the Japanese truckmaker in the province. The main dealership is Isuzu Mandaue located in Mandaue City, and a satellite branch, Isuzu Cebu South, is located in the town of Minglanilla.

“We would like to thank Isuzu Philippines for their continued support to our dealerships here in Cebu, and moving forward with the recent renovations, our dealerships are gearing towards maintaining our number 1 position in truck and strengthening our light commercial vehicles sales in this region,” said IDI Chief Operating Officer Alex Paguio.

The renovated dealership’s inauguration was also held at the same time as the launch of the recently refreshed Isuzu D-MAX midsize pickup truck in the Central Visayas region. The Japanese truckmaker’s pickup truck offering was recently launched in the country with various upgrades to keep it competitive. Isuzu Cebu is hosting the Isuzu D-MAX Mall Tour and 4×4 Action Playground until July 7, 2024 at SM Seaside City Cebu.