Chevrolet PH sees 131% growth in 1H 2024 under new distributor
It is not unknown that the Chevrolet brand has seen a change of hands in the country, switching local distributors from The Covenant Car Company, Inc. (TCCCI) to HARIPHIL Asia Resources, Inc. (HARI), formerly known as Hyundai Asia Resources, Inc. and also previously a distributor of the Changan brand.
Now it has officially been announced by HARI, led by their Vice Chairman, President and CEO Maria Fe Perez-Agudo, that Chevrolet is now under their umbrella. Not only that, the company has already seen large amounts of growth since taking over.
The American automaker recorded a growth of 131% in the first half of 2024 compared to the same period in the previous year. Exact sales figures were not announced but they said that this is led by the iconic Camaro muscle car, and the Tracker and Trailblazer crossovers.
“Taking a long view of HARI’s almost 25 years in the business, I clearly see how the ups and downs of our business accumulated to wins–because we refuse to stay down. We always get up, humbler but braver and wiser. I see history repeating itself as we embark on another breakthrough journey to fulfill General Motor’s vision to pioneer innovations that move and connect people in this broad and diverse world of ours,” said Ms. Agudo.
The new Chevrolet Philippines also plans to introduce new products as well as the opening of new dealerships in strategic growth areas in the country under their three-year roadmap from 2024 to 2027.
