Pedro Simoes is the new managing director of Ford PH
The Ford Motor Company has announced that it has appointed a new executive to lead Ford Group Philippines (FGP).
The blue oval brand’s local counterpart will soon be lead by Pedro Simoes as managing director, effective December 1, 2024. Succeeding Michael ‘Mike’ Breen who will be repatriating back to the United States of America, Simoes is currently the marketing, commercial vehicle, and fleet director of Ford Middle East.
He will be reporting directly to Yukontorn ‘Vickie’ Wisadkosin, the president of Ford ASEAN and Asia Pacific Distributor Markets.
In his new role, Simoes will be responsible for continuing to drive Ford’s growth in the Philippines, including sustaining the strong momentum for the brand, with aims of further enhancing the ownership and aftersales experience of customers, and fostering strong relationships with dealer partners.
“With proven track record of success in driving brand growth, market expansion, and collaborative leadership style, I am confident that Pedro will be able to lead the l team and work together with our dealer partners to further strengthen our presence in the Philippines,” said Wisadkosin.
Simoes joined the Ford Middle East team in Dubai, United Arab Emirates (UAE) in 2016 and brings extensive experience in leading and growing businesses. As mentioned, he has most recently served as marketing, commercial vehicle and fleet director for the Middle East where he established new department, team and processes for the region in 2021.
Prior to that, he was retail marketing and revenue management director for the region, working with markets in Africa, Middle East and Asia Pacific to deliver incremental net profit forecasts and a 40% volume increase in the first year. He has also held key roles in marketing, brand, products, and sales functions for various automotive companies.
Simoes earned a Bachelor of Science in Engineering (BESc) and Master of Science (MS) in Material Science Engineering from Universidade Nova de Lisboa, Portugal in 2007, and Executive Advance Marketing Program from Universidade Catolica Portuguesa in 2012.
