Chery Auto PH recognizes top performing dealers at GRIT Awards

Chery Auto Philippines, under the distributorship of United Asia Automotive Group, Inc. (UAAGI), saw much success last year with a large growth in sales, and network expansion. Of course, they could not have done it without their authorized dealers.

The Chinese automaker recently gave back to its dealer partners by celebrating their achievements with the annual GRIT Awards. Standing for Guts, Resilience, Initiative, and Tenacity, the GRIT Awards rewards the company’s top-performing dealers that achieved exemplary sales and aftersales performance.

READ: Chery Auto PH sales grows by 64% in 2023

“2023 was a particularly challenging year, as we saw the competition get tougher with the influx of more Chinese brands in the market. The GRIT Awards acknowledge our top-performing dealers and individuals; however, I would be remiss not to acknowledge the collective efforts of our dealer network as a whole. Today we recognize all of you and sincerely share our thanks,” said Chery Auto Philippines and UAAGI Chairman Mr. Rommel Sytin.  

For the third consecutive year, Chery Alabang was awarded Dealer of the Year for its remarkable performance in sales, aftersales, customer relations, and overall dealer operations in 2023. Dealerships Chery North EDSA, Chery Marilao, and Chery Iloilo also received Top Retail Sales awards for their respective regions. Chery Auto Philippines and UAAGI also individually awarded top-performing dealer sales executives per region, as well as per model per region.

That’s not all, with aftersales being very important in any car owner’s experience, Chery Auto Philippines also awarded the top-performing service teams, managers, and technicians per region.

“During the Tiggo 5x Pro Hybrid launch that took place last July, in this very same place, we proffered our vision to expand the Chery dealer network, reach more Filipinos, and pave the way for more valued patrons to experience the Chery brand promise: that There’s More to Our Cars. Thank you for personifying that vision and manifesting it in your day-to-day operations,” said Chery Auto Philippines Managing Director Mr. Froilan Dytianquin.