Next generation Ford Ranger to be revealed on November 24
After nearly a decade on the market, the current generation Ford Ranger, codenamed as T6, is set to meet the end of its life cycle as Ford breathes new life into the Ranger name as they reveal the next generation of the popular pick-up truck.
Set to be revealed on November 24, the next generation Ford Ranger is one of the most awaited models from the blue oval. Ford has reimagined, redesigned and reengineered the Ranger to be the smartest, most versatile and most capable Ranger ever for customers in more than 180 markets around the world.
For this next generation, Ford conducted more than 5,000 interviews and worked with hundreds of pick-up owners, in dozens of workshops across the globe to find out how owners used their trucks, what they liked, what they wished it had and what experiences mattered the most to them.
This customer-centric approach helped Ford design and engineer solutions with the next-generation Ranger that customers wanted and would appreciate.
The new Ford Ranger is expected to receive a complete redesign with an exterior inspired by its larger F-150 sibling and smaller Maverick lifestyle truck. Ford says that with a rugged new Built Ford Tough look, and a host of new features that boost productivity, capability and versatility, the next-generation Ranger is designed to go more places, work harder and offer more comfort and refinement than ever before.
“As designers, we engaged with customers much earlier in the process, spent more time with them and got more insights than ever before.”
“Interestingly, we found that no matter what market, our customers are doers. They like solving their own problems, and they like to feel confident in their truck … not just the way the vehicle functions but the way they feel when they’re driving it,” said Max Tran, Chief Designer of the next-gen Ford Ranger.
Again, the next-generation Ford Ranger is set to be unveiled on November 24. The event will be streamed live on the Ford Philippines official Facebook page and YouTube channel at 3:00 PM (PST).
