Nissan PH opens first full service pop-up store in Bataan

Nissan Philippines, Inc. (NPI) seems to be into opening pop-up stores lately, but for good reason. This helps them serve their customers even before the actual dealership is completed and opened.

The third of these pop-up stores has just been inaugurated, the Nissan Bataan Pop-Up Store, located at the Unioil gas station along Roman Highway, Abucay, Bataan. It’s also the first full-service 3S (sales, service, spare parts) Nissan pop-up store in the country.

The temporary facility is operated by long-time Nissan dealer partner Royce Motor Center, Inc. (RMCI), and features a three- to four-car display area, a sales office, and two vehicle service bays for customers’ aftersales needs. 

“The Nissan Bataan Pop-Up Store reflects our ongoing efforts to meet customer needs wherever they are,” said NPI President Masao Tsutsumi. “By introducing our first 3S pop-up concept, we are able to provide a full-service Nissan experience while assessing opportunities for long-term growth in high-potential areas.”

The permanent location of the new Nissan Bataan dealership will be announced in the future, along with its expected opening date.

_{Photos by Julian Panlilio}