The Toyota Ativ launches in PH this coming October 24

The upcoming arrival of the Toyota Ativ here in the Philippines is no longer a secret. And while we still can’t tell you much, we’ve already driven it and pricing was already revealed.

So what else is there to tell now if we still can’t give you specifics on its powertrains and features? Well, there’s the launch date.

If you want to be one of the first to see the new Toyota Ativ in the metal, Toyota Motor Philippines (TMP) will be launching the subcompact sedan at the BGC Amphitheater in Bonifacio High Street, Bonifacio Global City (BGC), Taguig City this coming October 24, 2025 (Friday). 

Can’t go on that day? It’ll be on display there for everyone to see throughout that weekend, until October 26 (Sunday). 

And in case you still aren’t aware, the Toyota Ativ is essentially the fourth-generation of the country’s top-selling vehicle, the Toyota Vios. With the popular nameplate still enjoying a strong following despite its supposed replacement coming soon, the two models will be instead sold alongside each other, with the Ativ positioned higher, with a slightly higher price point.

As a refresher, the Toyota Ativ will be available in four variants across three grades: the entry-level 1.3 E M/T priced at Php 916,000, followed by the 1.3 E CVT at Php 980,000. In the middle is the 1.5 G CVT, priced at Php 1,069,000, and topping the range is the 1.5 HEV CVT at Php 1,198,000.

There’s a lot to be excited for with the Toyota Ativ, so we definitely can’t wait to tell you more about it, but don’t worry, we won’t keep you waiting for that long.

_{Photos by Sam Surla}