Volvo PH sales grows 27% compared to pre-pandemic figure, looks forward to 2023 growth
Volvo Philippines has seen a surge in its sales performance as the Swedish automaker’s sales has grown 27% compared to before the COVID-19 pandemic hit the country. That’s a huge growth number for a luxury brand in the country.
The company attributes this sales success to the introduction of its electrified Volvo Boost models in the local market, spearheaded by the XC40, XC60, and XC90 for SUVs, and the S90 for its lone sedan offering.
The brand’s flagship SUV offering, the XC90, remains its top-selling model with its sales rising by 187%. The S90 sedan on the other hand saw its sales grow by 109%, helping jack up the brand’s entire sales in the market.
Volvo Philippines also attributes its growth to the growing popularity of hybrid and electrified vehicles in the Philippine market. In fact, they said that we can look forward to the launch of at least two new fully electric models this year. At the same time, the company also expanded its network of dealers with the opening of Volvo Pampanga which is already serving customers even while its showroom is still under construction.
In addition, Volvo is the first luxury car brand in the country to launch an intensive customer service program when the pandemic hit. Its Volvo Concierge program provided sales and aftersales support. This multi-channel platform provided technical information and customer-centric assistance, especially during lockdowns.
“Our dedication to providing our customers the Volvo that fits them best is foremost in our minds. That is why we find ways to cater to them the best way we can through a robust product portfolio and excellent customer care,” shares Chris Lee Yu, marketing director for Volvo Philippines. “We’d be happy to see more Volvos on Philippine roads and clients who enjoy the freedom to move in a personal, sustainable, and safe way.”
