MG opens new showroom in SM Mall of Asia
MG Philippines, under the distributorship of The Covenant Car Company, Inc. (TCCCI), welcomes its newest dealership, located in one of the busiest and largest shopping malls in the country.
MG Mall of Asia (MOA) is the 42nd dealership of MG in the Philippines, strategically located within the SM Central Business Park in Pasay City, Metro Manila. It is owned and operated by Philadelphia Business Initiatives, Inc. (PBII), the same company behind the operations of MG Greenhills.
MG MOA is a lifestyle-themed showroom facility, featuring a display area fit for two (2) vehicles. It is also the first MG dealership to feature a “Carffé,” which is a play on the words “car” and “café.” Aside from viewing the MG vehicles on display, customers would be able to purchase a cup of coffee while doing so.
The MG Carffé has already been adopted in various global MG markets such as in Europe, greater Asia, Australia, the Middle East, and South America. The one located in MG MOA is the first of its kind in the Philippines while other existing and future dealerships begin to ramp-up with their own.
“Through our partnership with SM Mall of Asia, we believe that we are offering a unique experience and true value for our MG customers,” says, Mrs. Jessica Lee-Sy, President of PBII. “We have partnered with Yardstick Coffee to bring you the best MG experience. You may view our cars whilst you drink coffee and enjoy our scrumptious pastries.”
Interested clients may also opt to take their preferred MG on a test drive at MG MOA with demo units readily available. “Not only can our customers view our cars and enjoy excellent coffee, but we have a designated test drive site where customers can test run our units right there,” adds Mrs. Lee-Sy.
Clients who purchase their units from MG MOA and are in need of aftersales services may bring their units and direct their concerns to MG Greenhills, MG MOA’s sister branch, which likewise operates under PBII as mentioned earlier.
The addition of MG MOA strengthens MG Philippines’ nationwide dealership portfolio with a fresh, new location that is geared to reach a wider audience. MG Mall of Asia is located along Marina Way, SM Mall of Asia, SM Central Business Park, Pasay City, Metro Manila.
