Hyundai and Toyota collab for the ‘Hyundai N x Toyota Gazoo Racing Festival’ in South Korea

In what we can describe as an unexpected or unlikely collab, the Hyundai Motor Company of South Korea and Toyota Motor Corporation of Japan are set to host the Hyundai N x Toyota Gazoo Racing Festival.

To be held at the Everland Speedway in Yong-in, South Korea on October 27, 2024, the motorsports event will showcase the latest high-performance models and racing cars from the Korean and Japanese brands.

Hyundai will be showcasing rally cars from its successful World Rally Championship (WRC) program which includes the i20 N Rally 1 Hybrid and i20 N Rally 2. The production IONIQ 5 N and Elantra N will also be making an appearance. Prototypes such as the IONIQ 5 N Drift Spec and hydrogen-powered N Vision 74, as well as the Pikes Peak record-holding IONIQ 5 N TA Spec will also be there.

Likewise, Toyota Gazoo Racing will be showing-off its GR Yaris Rally 1 Hybrid, GR Yaris Rally 2, GR Supra, and GR 86, as well as other rally cars and high-performance models. Also making an appearance will be the AE86 H2 Concept which is inspired by the iconic Sprinter Trueno, and the liquid hydrogen-powered GR Corolla.

Some of those will be mainly showcased in the main highlight of the event which will be a demo drive by drivers from each brand’s World Rally Teams, reminiscent of an actual rally. Lucky visitors can also experience the performance of these competition vehicles firsthand as a passenger.

That’s not all. Both Hyundai Motor Group Executive Chairman Euisun Chung and Toyota Motor Chairman Akio Toyoda, who goes by the pseudonym ‘Morizo’ will also be gracing the festivities.

“We are excited to welcome the Toyota Gazoo Racing team, our competitors in the WRC, to Korea. This event will emphasize the fierce competition and friendship that coexist in motorsport and is an opportunity to demonstrate the pure passion for cars shared by both Hyundai and Toyota, as well as our commitment to further expand motorsport culture in the future, said Hyundai Motor Company Executive Vice President for Global Operations Division Yeong Ho Lee.

“We’re glad that Hyundai N and TOYOTA GAZOO Racing, which are competitors in world motorsport, are working together to create an opportunity to enjoy car culture beyond motorsport. Toyota remains committed to furthering and strengthening motorsports culture,” said Toyota Motor Korea President and CEO Manabu Konyama.

The activities set to happen at this event certainly sounds exciting. If you want to know more or are getting the chance to check it out, you may visit the event’s official website for more details.