First BMW Retail.Next showroom in PH opens in Pampanga
BMW Philippines, under the distributorship of SMC Asia Cars Distributors, Inc. has formally inaugurated the first BMW dealership utilizing the Retail.Next concept in the country.
The said dealership is the newly-renovated Premier Cars BMW in the City of San Fernando, Pampanga. Owned and operated by the Laus Group of Companies, it is one of the longest operating dealerships of the German luxury automaker in the country.
Retail.Next is the latest retail concept for all brands under the BMW Group. With this, the showrooms now feature a more contemporary architectural and interior design making use of hand-carved wood from the province of Pampanga.
Digital technologies such as the Emotional Virtual Experience (EVE) and POS.Digital are also being implemented to improve the customer experience.
The facility spans a total of 1,256 sqm of space with a six-car showroom, BMW merch store, and even a BMW Café and Customer Hospitality area. Multi-function spaces can also be used for vehicle handovers, presentations, VIP consultations, as well as product launches. A new EV charging station has also been added in front of the facility.
Pampanga Premier Cars BMW is located at the ground floor of the CGIC Building along Jose Abad Santos Avenue (formerly Olongapo-Gapan Road), City of San Fernando, Pampanga.
