Suzuki celebrates 50 years in PH with Suzuki Matsuri 2025 and One Suzuki Big Ride

It’s been 50 years since Suzuki Philippines, Inc. (SPH) was established. As such, the company recently celebrated this feat with a big celebration composed of multiple activities. The company recently held the One Suzuki Dealer Convention, the Suzuki Matsuri 2025, and the One Suzuki Big Ride.

These activities which brought together dealers, customers, employees, and various industry partners were all part of the Japanese automotive, motorcycle, and marine brand’s celebrations of its presence in the country which began in 1975. 

The One Suzuki Dealer Convention was held last June 13, 2025 at the Conrad Manila and featured business sessions, recognition ceremonies, and tributes to Suzuki dealer partners from all its three business divisions. It was also attended by Suzuki Motor Corporation Representative Director and President Toshihiro Suzuki.

Meanwhile, the Suzuki Matsuri 2025 was held at the SM Mall of Asia from June 14 to 15, 2025, showcasing the brand’s lineup of cars and motorcycles, and even marine engines. SPH also took this opportunity to preview its new Fronx subcompact crossover which will be launched locally before the end of the year.

On June 15th, the One Suzuki Big Ride was held, bringing together over 1,300 riders on a large convoy from 10th Avenue in Caloocan City to SM Mall of Asia, passing through EDSA and showcasing the brand’s commitment to road safety and discipline.

Happy anniversary, Suzuki Philippines, and cheers to the next 50 years!

_{Photos: Suzuki Philippines, Sam Surla}