Toyota Motor PH says “the power is yours” in their latest campaign

Toyota Motor Philippines (TMP) has a lot to offer in our market. As the number one selling automotive brand in our market, it has something for every kind of buyer.

Despite that, it’s still important for the Japanese automaker to share and communicate with its existing and potential customers what the brand stands for with its latest brand campaign.

“The power is yours,” says TMP, and that’s true given that their lineup is among the most extensive for a car brand in our market. Right now, they offer various models from budget sedans and crossovers such as the best selling Toyota Vios and the small Toyota Raize, to premium products such as the Toyota Camry and Land Cruiser 300.

There are also commercial vehicles such as the Hilux and Tamaraw, and vans such as the Liteace, Hiace, and premium Alphard. Even powertrain options are plentiful from the usual pure-ICE gasoline and diesels, to electrified hybrid vehicles.

In fact, the Japanese automaker was the pioneer of electrified vehicles in our market, starting with the Prius in 2009. While the globally popular model is no longer available locally, it lives on with the brand’s extensive range of hybrids composed of models such as the Yaris Cross, the Corolla Cross, and the more premium RAV4, among others.

Accessibility is also important and that is not a problem with TMP as they currently have 75 dealerships and eight service centers in their network, with more to come in the future. Other related services such as various customer support options, Toyota Financial Services (TFS), the myToyota App, T-SURE used vehicles, and Kinto One vehicle leasing, all make ownership easier and more convenient.

With the new brand campaign, TMP says that they promise “quality products, expert service, and genuine care,” and of course, understanding the needs of their customers and the market.

_{PHOTOS: Toyota, Sam Surla, Julian Panlilio}