Ford PH promises better aftersales with Ford Family Guarantee
It’s not uncommon to see complaints about the aftersales service experience of vehicle owners with many automotive brands or their dealerships. Ford Philippines is no stranger to this, which is why they’re bringing back the Ford Family Guarantee.
The Ford Family Guarantee isn’t new, making a return with expanded services. It was first launched in 2023, and promises a better aftersales experience for Ford vehicle owners in the Philippines through three pillars—Seamless Convenience, Service Affordability, and Uncompromised Quality.
Under Seamless Convenience, Ford Philippines is providing ease of access through Online Service Booking where customers can schedule an appointment anytime and anywhere, Pickup and Delivery where participating Ford dealerships will pick up a customer’s vehicle so that they do not need to visit the service center, and Express Service which makes it possible to complete one preventive maintenance service (PMS) in just 90 minutes.
There’s also the Mobile Service Vehicle (MSV) and Ford App. The former allows customers to have their vehicle serviced at a preferred location with the on-the-go service facility vehicle, while the latter lets customers access their vehicle’s functions and information through a smartphone app.
As for Service Affordability, Ford Philippines has been offering customers a Scheduled Service Plan (SSP). Sometimes free as part of a promo, and sometimes paid, this gives customers price protection for vehicle PMS, and covers costs for essentials such as oil changes and filter replacements. There’s also SSP Plus which is a three-year service package that covers scheduled maintenance from 20,000 to 100,000km, and the Service Price Calculator which lets customers know in advance the expected costs for their future maintenance services.
Last but not the least is Uncompromised Quality which provides customers with genuine Ford parts and service quality through facilities such as the Ford Parts Distribution Center which improves parts availability and accessibility, along with faster delivery which can be done as fast as within a day. New is the Ford Learning Center which is a central hub for technical and non-technical training among Ford dealer personnel nationwide.
“Ford Family Guarantee is a testament to the many ways we’re improving and innovating the aftersales experience–to make our customers feel they’re part of a family that looks after and cares for them throughout their ownership journey. It is our promise that owning a Ford means never having to worry about where, when, or how you get the care your vehicle deserves,” says Ford Philippines Customer Service Division Director Pushparaj Muthusamy.
Aftersales is definitely an important aspect of vehicle ownership. With this program from Ford Philippines, will considering a new Ford be on your bucketlist, or perhaps keeping ownership of one?
