Hyundai Motor and Shell renew strategic partnership
The Hyundai Motor Company is extending its Global Business Cooperation Agreement with Shell Lubricants to 2031, building on and reinforcing a relationship that started in 2005 and now focusing on strengthening collaboration in future mobility.
Under the extended agreement, Hyundai and Shell will pursue new joint initiatives focused on future mobility through expanded joint research and development (R&D), service marketing and motorsports partnerships.
“We are pleased to extend Hyundai Motor’s long-standing partnership with Shell. Through our collaborative aftersales service marketing initiatives over the past years, we have successfully enhanced our global aftersales service competitiveness and improved customer satisfaction by delivering Shell’s premium quality engine oils to Hyundai customers worldwide,” said Hyundai Motor Company Senior Vice President and Head of Global Service Sub-Division Beom Seok Kang.
“Together, we will be better positioned to respond proactively to changes in the future mobility market while continuing to create greater value for our customers and strengthen our long-term global competitiveness.”
The companies will continue joint service marketing activities to enhance customer satisfaction globally. Alongside this, they will expand joint research and development efforts focused on next-generation mobility solutions. Key R&D initiatives include improving engine oil quality and advancing fluids and coolants dedicated to electric vehicles.
Shell has been serving as a performance and innovation partner to Genesis Magma Racing in its debut season in the FIA World Endurance Championship in 2026, providing specialized lubricants and coolants for the GMR-001 Hypercar.
The partnership has also extended into the Hyundai N Division to co-engineer lubricants designed for high-performance engines and electric vehicles, offering Shell both a testbed for developing advanced products and a platform to showcase its solutions.
