This Mitsubishi Motors dealership in Mindanao just turned 50.

Last September 15, 2020, Mindanao Integrated Commercial Enterprises, Inc., (MICEI) Mitsubishi Motors Philippines’s authorized dealership in General Santos City, South Cotabato celebrated its 50th anniversary. A milestone that is a testament to the strong leadership and dedication of the men and women behind the organization.

For 50 years, MICEI has promoted the Mitsubishi Motors brand in South Cotabato with utmost professionalism and genuine care for its customers. Their longevity in the highly competitive automotive industry reflects the resiliency of the organization and its progressive business approach that allows them to quickly adapt to the ever evolving demand of the market. As proof of the innovative attitude of MICEI, the company is now exploring the use of solar panels as the source of power for the facility.

Despite the current challenges being experienced due to the pandemic, MICEI remains optimistic and driven to service their customers.

In his message, Mr. Mutsuhiro Oshikiri, MMPC President and CEO, congratulated MICEI on their golden anniversary and said, “MMPC congratulates Mindanao Integrated Commercial Enterprise for the commendable feat that they achieved. We are very thankful to be partners with such a strong organization. To reach 50 years of operation and still sustain the same level of enthusiasm to service the people of General Santos City is truly inspiring. We look forward to more years of fruitful partnership with MICEI.”