Honda to stop all sales of its automobiles in South Korea

If you’ve ever been to South Korea and you’re an automotive nerd, you know that the majority of the vehicles on the road are either from Hyundai, Kia, Ssangyong (KG Mobility), or the occasional European brand here and there. Seeing a Japanese vehicle there is a rarity, especially when you consider the geopolitical reasons and historical relationship between the two countries.

Honda Motor Co. Ltd has announced that at the end of 2026, it will be pulling out its automobile sales from the South Korean market. 

Honda’s reason is that it is “concentrating corporate resources to strengthen its mid- to long-term competitiveness”, which comes after its first-ever loss in almost 70 years, which cost it USD 15.7 billion, and forced it to cancel the majority of its electric vehicles.

After it discontinues sales, Honda will still provide after-sales services, parts supply, and warranty support for automobile customers in South Korea, while the motorcycle division will remain in the country. 

This is sad news for Honda, but we can only hope that the automaker can recover from these big losses to bounce back in the future.

^{Photo from Honda Korea}