Mitsubishi Motors PH kicks off ‘Life Kyaraban’ Roadshow at Glorietta
Mitsubishi Motors Philippines Corporation (MMPC) has officially kicked-off its ‘Life Kyaraban’ series of roadshows with its first at the Glorietta Activity Center.It serves as an avenue for customers to not only see up close the latest Mitsubishi vehicles but also experience the essence of the brand’s local “Life Made Better” slogan.
“Life Kyaraban is a fusion of two concepts. ‘Life’ that echoes Mitsubishi Motors’ commitment to add value and further enrich the lives of Filipinos. Then ‘kyaraban’, which actually means caravan in Nihongo, representing our commitment to reach customers in all parts of the country,” according to Mr. Takeshi Hara, President and CEO of MMPC.
“Life Kyaraban is not your typical car display, we have made it more engaging and tapped several lifestyle, technology and fuel partners to help us convey and let everyone discover the holistic and enjoyable ownership experience they can get with Mitsubishi Motors.”
Until June 19, 2022, those shopping at Ayala Malls Glorietta and visiting the roadshow at the activity center will be able to get freebies which include a limited edition Kool Cloud Water Bottle, and discounts of up to Php 5,000. There are also interactive activities with prizes like Caltex SavePlus Cards, 40% off Combi coupons, as well as Realme 8i phones that will raffled-off all throughout the day starting from 10:00 AM until 9:00 PM.
The recently refreshed Mitsubishi Xpander, as well as a special set up from Black Rhino Wheels Philippines, Concept One Wheels Philippines and Overland Kings, featuring the Mitsubishi Montero Sport and Mitsubishi Strada can also be found.
“Aside from our grand roadshow, there’s no better way to celebrate Life Made Better in the presence of our Filipino customers than by presenting our new service motto to them which is Mitsubishi Motors CARES. Aftersales has always been one of the core strengths in MMPC’s 59 years of existence in the local automotive scene. This program is our way of solidifying that legacy and a recommitment to better service quality that forms part of their car life journey as a Mitsubishi owner,” Mr. Hara adds.
