Isuzu Dasmariñas opens its doors

Isuzu Philippines Corporation (IPC) continues with the expansion and modernization of its dealership network in the country with the inauguration of the new Isuzu Dasmariñas in Dasmariñas, Cavite.

Serving customers in the southern part of the Greater Manila area, Isuzu Dasmariñas is owned and operated by Iconic Dealership, Inc. (IDI), the dealership arm of AC Motors, a subsidiary of the Ayala Corporation. This new facility, along with Isuzu Bacoor which opened earlier this year, replaces the former Isuzu Imus dealership which has been closed down.

“The Isuzu brand has always been a jewel within IDI, it amounts to a one-third of our business, and with this relocation we expect better returns in future as it is located at the crossroads of two major thoroughfares, meaning there will be better visibility and accessibility to our customers in the area. The opening is also very timely, since the industry is expecting to reach pre-pandemic levels by the end of the year, hopefully fully recovered by next year,” said IDI President Antonio “Toti” Zara.

Located along Emilio Aguinaldo Highway, the new facility is built on a 5,000 sqm property. It features a spacious showroom that can accommodate up to three (3) vehicles including trucks, a customer lounge, and seven (7) service bays. It is also fully compliant with the Isuzu Outlet Standard (IOS) design.

“Considered as one of the most competitive cities not just in CALABARZON but nationwide, Dasmariñas’ growth over the past years has shown to be strategic for Isuzu to set foot in this area. We are happy that through IDI the brand will have bigger presence not just in this city but in the entire province in the next years to come. We are confident that with IDI’s expertise in providing excellent customer service, [we] will be able to take good care of our customers in this area similar to other dealerships they operate,” said IPC President Tetsuya Fujita.

The new Isuzu Dasmariñas facility joins the 48 other Isuzu dealerships around the country. It is located at 3869 Emilio Aguinaldo Highway, Brgy. N-6-A, Dasmariñas City, Cavite.