Toyota Motor PH: Land Cruiser 300 can only be sold at SRP

If you’ve been following the news of the introduction of the all-new Toyota Land Cruiser 300-Series (LC300) back in September last year, or even maybe planning to purchase one for yourself, then you probably already know that several Toyota dealerships in the country are inflating the flagship SUV’s prices.

Well Toyota Motor Philippines (TMP) says that this is not allowed. With the delays in deliveries of units, Toyota dealers have been taking advantage of the situation by adding a premium of anywhere between Php 1-2 million on top of the model’s suggested retail price.

For reference, the 2022 Toyota Land Cruiser 300’s prices start at Php 5,210,000 for the VX variant, while the ZX variant is priced at Php 5,672,000. TMP is reminding its customers eagerly awaiting to buy the recently launched Land Cruiser 300 series that it is not requiring additional premiums for reservations and purchases of this SUV.

Production of the new Land Cruiser (LC300) was not spared by the global parts supply shortage in the manufacturing sector brought about by the COVID-19 pandemic. This has further contributed to the imbalance in supply and demand for this highly anticipated model. Not only in the Philippines, but even in other markets around the world.

“We are thankful for the incredible reception of the Filipino customers to the new Land Cruiser,” said Jose Maria Atienza, Senior Vice President for Marketing, New Mobility, and Vehicle Logistics at TMP. “We appreciate your patience and understand your eagerness to get hold of this global favorite. We are asking for your understanding as we work hard to serve your requirements at the soonest possible time.”

Because of the global supply challenge affecting LC300 availability, Filipino customers making reservations at Toyota dealerships across the country would require several months waiting time to get hold of a unit. TMP meanwhile reiterated that under its ‘One Suggested Retail Price Nationwide’ program, customers should expect consistent pricing whether they buy in Luzon, Metro Manila, Visayas, or Mindanao.

“We do apologize for the inconvenience, and rest assured we are doing what we can to deliver the vehicles the soonest, to make our customers feel that it’s all worth the wait. We thank you for your continued trust and patronage,” said Atienza.

There you have it. If you’re looking at purchasing a brand new Toyota Land Cruiser, make sure to pay SRP. In case of any concerns related to this, you can get in touch with TMP’s Customer Assistance Center via email address [email protected] or hotline number (02) 8819 2912, and report any issues related to the LC300’s pricing.