BMW PH introduces the BMW Excellence Club ownership program
BMW Philippines is elevating further its customer experience with the BMW Excellence Club. This customer engagement program is highly exclusive, created for BMW 7 Series, X7, and XM owners in the country.
This is designed to reward owners of the aforementioned BMW models with a range of privileges and personalized services. It brings together premium lifestyle benefits, seamless convenience and access to unique experiences under a single membership.
Perks of being part of the BMW Excellence Club includes First Class Airport Transfers where customers may enjoy complimentary airport limousine transfers and Fastlane access at the Ninoy Aquino International Airport (NAIA) which is managed by the New NAIA Infrastructure Corporation (NNIC) of BMW Philippines parent San Miguel Corporation (SMC).
Customers will also enjoy Priority Access to Bespoke Experiences where they can get priority invitations to intimate dining experiences, BMW model launches, curated lifestyle events, and privileged access to offers from BMW’s luxury brand partners.
For vehicle service, they can avail of Service Pick-up and Drop-off where their vehicles may be picked up and dropped off for scheduled vehicle maintenance, at their preferred location. Last but not the least is the BMW Car Spa, offering premium cleaning and polishing services delivered by specialists.
“The BMW Excellence Club is more than an ownership program. It embodies our commitment to delivering extraordinary experiences for our most valued customers,” said SMC Asia Car Distributor Corp./BMW Philippines General Manager Michael Rosario. “By combining exceptional service with lifestyle privileges, we are redefining what it means to own a BMW model in the Philippines. Luxury ownership extends far beyond the vehicle itself. It is about fostering meaningful relationships, creating unforgettable moments, and curating an ownership journey that reflects the essence of the Ultimate Driving Machine.”
Again, the BMW Excellence Club was created for BMW 7 Series and i7, X7, and XM owners. To be eligible, customers should have purchased their vehicles from June 5, 2026 onwards.
