Hyundai Naga City is the brand’s Dealer of the Year

Hyundai Motor Philippines has recognized the year-long efforts of its nationwide dealer network by holding its 2026 Dealer of the Year Awards, which was held last April 13 at the Solaire Resort in Pasay City.

The dealership to walk away with the most prestigious Dealer of the Year award is none other than Hyundai Naga City, which was its first time to win that award since becoming a partner in 2016, being led by its President William Chiongbian II. 

Hyundai Quezon Avenue follows as the first runner-up, and Hyundai Alabang takes home the second runner-up award.

There were other awards given to recognize other achievements across different categories. Dealerships are also categorized in tiers, which are based on the dealership’s size, location, and other criteria.

The rest of the winners are:

Top Sales Volume

• Tier 1 – Hyundai Quezon Avenue
• Tier 2 – Hyundai Pampanga
• Tier 3 – Hyundai Santiago

Top Parts Sales

• Tier 1 – Hyundai Pasig
• Tier 2 – Hyundai Bacolod
• Tier 3 – Hyundai Santiago

Top Sales Target Attainment (Overall)

• Hyundai Naga City

Excellence in Sales Operations (Overall)

• Hyundai Naga City

Excellence in Aftersales Service Operations (Overall)

• Hyundai Bacolod

Best in CRM Operations (Overall)

• Hyundai Santiago

Best in Service Marketing (Overall)

• Hyundai Santiago

Best in Service Outreach Activity (Overall)

• Hyundai Quezon Avenue

Excellence in Aftersales Parts Operations (Overall)

• Hyundai Bacolod

Excellence in Hyundai Global Customer Experience (Overall)

• Hyundai Bacolod

Excellence in HDPM (Overall)

• Hyundai Quezon Avenue

Rookie of the Year (Overall)

• Hyundai Marikina

Most Improved Dealer of the Year (Overall)

• Hyundai General Santos

Excellence in Marketing Operations (Overall)

• Hyundai Lipa Batangas

“Global leadership, beyond being a rank, is defined by our mindset: a constant desire for better – which challenges us to evolve and to never stand still,” said HMPH President Jiho Son, in his special message. “Here in the Philippines, we are proud to see that same motivation reflected in every showroom and customer experience led by our dealer network.”

^{Photo from Hyundai Motor Philippines}