Kia to go all-in with 36 new models by 2030
At Kia’s annual investor day in Seoul, it announced its future plans and its roadmap for the next few years. It plans to target 4.13 million global unit sales by 2030, with at least a 4.5% global market share. And to do so, it’s going all-in by expanding its lineup with 36 new models by 2030.
The breakdown of this roadmap includes nine ICE models with a target of 1.98 million annual sales by 2030, and 13 HEV models, targeting 1.15 million units by 2030, which also includes hybrid electric vehicles, extended range electric vehicles, and plug-in hybrid models. Examples include the Telluride HEV, Seltos HEV, and K4 HEV.
Interestingly, this also includes a body-on-frame pickup with both hybrid and extended range electric vehicle variants by 2030. It’s unclear if it will be the Tasman or an entirely new model.
Next, for electric vehicles, it plans to hit its 2030 sales target of one million units with a 3.8% market share. There are 14 models that are broken down into two passenger vehicles, nine SUVs, and three PBV (Platform Beyond Vehicle) models. This includes a new C-segment EV SUV and the company’s first B-segment EV hatchback.
READ: The Kia EV2 is the automaker’s smallest and most affordable EV yet
The automaker will also introduce a next-generation EV platform, and it will expand its mass-market EV intentions with its EV2, alongside locally optimized EV models like the Syros and Carens EVs for emerging markets in India, starting in 2026.
These will be augmented by its PBV vehicles like the Kia PV5, PV7, and PV9, which are flexible, utility-based vehicles that will be launched in 2027 (PV7) and 2029 (PV9). These will be offered in seven different conversion models and will be rolled out across global markets such as Europe, Korea, Asia-Pacific, and the Middle East.
The PV5 has already been launched, and we got to take a first look at it during the 2025 Japan Mobility Show. The PBV’s 2030 annual sales target is 232,000 units, and it plans to use its Hwaseong EVO Plant in Korea as a dedicated production hub.
WATCH: #JMS2025 | Kia PV5 | First Look
Finally, it plans to integrate advanced tech across its EV lineup from the Hyundai Motor Group, like an all-new infotainment system, which is the Pleos Connect OS seen in the all-new Hyundai Ioniq 3 and Grandeur facelift, the CODA self-driving vehicle architecture, and the Gleo AI, alongside Level 2+ autonomous driving capabilities in partnership with Nvidia and Google DeepMind, where Kia plans to complete its first self-driving vehicle by the end of 2027.
With all of these in mind, do you think that Kia and the Hyundai Motor Group can take the fight to the Chinese brands in today’s very tech-heavy market?
Photos from Kia and Hyundai
