Astara PH appoints industry veterans as new execs for Peugeot and GAC 

Astara Philippines, the official and exclusive distributor of Peugeot and GAC Motor vehicles in the country, has announced the appointment of three automotive industry veterans to executive positions within the company and its brands.

The company has appointed Franz Decloedt as its new Marketing Director, Michael John del Pilar as the new Sales Director for Peugeot Philippines, and Ryan Bermudez as the Sales Director for GAC Motor Philippines.

“I am thrilled to welcome Franz, MJ and Ryan to Astara Philippines as we advance our growth plans in the market. Being seasoned leaders with proven track records in their respective fields, they each bring valuable experience that will help accelerate our momentum for Peugeot and GAC Motor through impactful marketing and sales campaigns,” said Raoul Picello, Managing Director of Astara Philippines.

Franz Decloedt has more than 20 years of marketing leadership experience. In his new role, Decloedt is responsible for driving strategic marketing direction and brand- building efforts for Peugeot and GAC Motor. Prior to joining Astara Philippines, Franz was Marketing Director for various automotive brands including Volkswagen and Kia, and held various leadership roles at several multinational FMCG companies. He holds a Bachelor’s degree in Management Engineering.

Michael John “MJ” del Pilar brings close to 25 years of solid experience in sales and marketing gained from his previous roles with several automotive companies including Geely in recent years. He graduated with a Bachelor of Arts degree in Social Sciences.

Last but not the least, Ryan Bermudez previously held positions of increasing responsibility in sales for various automotive brands including Volkswagen as well. He holds a Bachelor’s degree in Manufacturing Engineering and Business Management.