Toyota Motor PH raises prices for RAV4 and Alphard for August 2026

A few things are inevitable in the automotive industry, and price increases are a few. Case in point, BYD Cars Philippines increased its prices a few months ago, showing how this is a regular occurrence. 

A peek at Toyota Motor Philippines’ website shows that the automaker has recently increased the prices of two models within its lineup, namely the incredibly popular RAV4 and the Alphard.

From its previous starting price of Php 2,183,000 for the RAV4 ADV, it’s raised by Php 44,000 to bring up to a new starting price of Php 2,227,000. As for the RAV4 LTD, the previous starting price of Php 2,490,000 gets a Php 59,000 bump, bringing it to Php 2,549,000.

Alongside the RAV4, the Alphard HEV receives a much larger Php 129,000 price bump, with a new retail price of Php 4,800,000, compared to its previous retail price of Php 4,671,000.

The rest of Toyota’s lineup remains the same, sans the addition of the all-new Land Cruiser FJ, the Land Cruiser 300 HEV, and the addition of the all-new Hilux and Hilux BEV variants that were launched recently, while the outgoing GR-S continues to be sold alongside them.

The RAV4 has seen high demand around the world, especially in the Philippines, where wait lists are common. Thanks to global factors such as supply chain limitations, the oil crisis due to the Middle Eastern conflict, and the recent Kumamoto earthquake in Japan, which will surely affect production, as both the RAV4 and Alphard are sourced from Japan for most markets, including ours.

^{Photos by Sam Surla}