Electrified vehicle sales in PH doubles from February to March 2026
Thanks or no thanks to the fuel crisis, caused by the ongoing conflict in the Middle East, the market has reported a shift in vehicle buying preferences, with a noticeable increase in electrified vehicle sales for the month of March 2026.
This is what’s seen in the latest automotive industry sales report of the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) and the Truck Manufacturers Association (TMA).
For the month of March, more than 39,000 vehicles have been sold in the country. Of that estimated figure, CAMPI and TMA members reported a total sales figure of 36,104 vehicles. While this is a measly 0.7% increase compared to February 2026 sales, a huge shift can be seen when it comes to electrified vehicle sales.
6,148 units of electrified vehicles, comprising hybrid (HEV), plug-in hybrid (PHEV), and battery electric vehicles (BEV), were sold in March. This is more than double than last month’s figure of 3,054 units, equating to 101.31% growth and a 17% market share, and showing the continuously increasing demand for this market segment.
The industry sales figure of March 2026 also puts total vehicle sales as of the first quarter of 2026 at 105,642 units for CAMPI-TMA members, or around an estimated 112,500 units including non-member brands.
“This continues the rising trend we have been observing the past few years. xEV adoption is mainly driven by users’ growing understanding and acceptance of electrified technologies. We] expect this to grow further because of the country’s need for various energy efficient vehicles,” said CAMPI President Jose Maria Atienza.
Toyota Motor Philippines Corporation (TMP) retains its industry sales lead for March 2026. Mitsubishi Motors Philippines Corporation (MMPC) is at second place with 6,239 units sold, followed by Suzuki Philippines, Inc. (SPH) in third place with 1,694 units sold. Nissan Philippines, Inc. (NPI) also retains its fourth position with 1,491 units sold. Rounding up the top five is Honda Cars Philippines, Inc. (HCPI) which sold 1,488 units, pushing Ford Philippines (3,761 units) down to sixth place.
Keep reading to see how CAMPI and TMA members performed in Q1 2026:
- Toyota – 51,922 units
- Mitsubishi – 20,600 units
- Suzuki – 4,950 units
- Nissan – 4,634 units
- Honda – 3,968 units
- Ford – 3,761 units
- Isuzu – 3,514 units
- MG – 2,109 units
- Hyundai – 1,966 units
- Kia – 1,851 units
- VinFast – 1,171 units
- Hino – 700 units
- Jetour – 667 units
- Foton – 601 units
- Tesla – 469 units
- Chery – 408 units
- Mazda – 379 units
- Omoda and Jaecoo – 366 units
- JMC – 324 units
- Fuso – 324 units
- Changan – 244 units
- BMW – 230 units
- BAIC – 128 units
- Mercedes-Benz – 119 units
- Subaru – 113 units
- Lynk & Co – 51 units
- Jaguar & Land Rover – 27 units
- Other – 19 units
- Hongqi – 16 units
- Ferrari – 7 units
- Columbian Motors Corp. – 2 units
Photo by Julian Panlilio
